Nintendo reports jump in 1Q profit on hit Wii

By james | Published: July 30, 2008

Full Story at Wired News

Nintendo Co.’s profit for the fiscal first quarter surged 34 percent as sales of its hit Wii console shot up, underlining the success of the video game unit in attracting novice players.

The Japanese manufacturer of Super Mario and Pokemon video games reported Wednesday a profit of 107.27 billion yen ($996 million) from April through June, up from 80.25 billion yen in the same period last year.

The big factor behind the stellar performance was the Wii and its game software, including the “Wii Fit,” which has drawn the health-conscious to doing simple exercises like yoga and aerobics with a video game.

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