Car technology race still wide open: Japan execs

By doris | Published: December 11, 2008

Full Story At  Reuters

TOKYO (Reuters) – As Detroit’s Big Three automakers flirt with collapse, punished for years of over-dependence on gas-guzzlers, the future of the motor industry would seem to belong to energy conscious rivals such as Japan’s Toyota Motor Corp and Honda Motor Co Ltd.

Not necessarily, say Japanese auto executives.

Honda Executive Vice President Koichi Kondo says “the game is still open” as car-making enters a new phase in which alternative energy sources and power systems will become mainstream, re-writing the rules of a century-old business.

“So far, the majority of cars still run on internal combustion engines,” Kondo told Reuters in a recent interview.

“Sure, there’s all kinds of hype about electric vehicles and hybrids and fuel-cell cars, but no one has the breakthrough technology to bring them into the mainstream.”

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