NEW YORK (CNNMoney.com) — Fans, friends and colleagues of Billy Mays are still absorbing the news of the ebullient TV salesman’s untimely death. Meanwhile, those in the infomercial field are left wondering: What will the industry do now that its most recognizable front man is gone?Mays, who died on Sunday from heart disease, worked closely with marketing firms to promote products including OxiClean, Hercules Hooks and Mighty Putty. His booming voice, warm smile and gesticulating arms made him an icon in the direct response industry.
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