Company offers college textbooks for free

By doris | Published: August 22, 2009

Full Story at CNN.com

After a sort of beta earlier this year, Flat World was set to announce Thursday that more than 40,000 college students at 400 colleges will use their digital, DRM-free textbooks fall semester, up from 1,000 in 30 colleges in the spring.

Digital textbooks remain a nascent business and a tough market to enter. At an average cost of $100, textbooks command the highest cover prices in publishing, outside of only some art and coffee-table books. Demand is artificially inelastic as students are indentured to cost servitude at the whim of college professors who blithely assign titles a student must own if she hopes to do well in a given course. Now, multiply that by four, five or even six courses a semester and you are talking big bucks.

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